Feel like yourself again with a plan that fits your life

Personalised coaching and flexible meals, built around your schedule, your goals, and the foods you actually want to eat.

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Personalised Plans

Weekly Check-ins

App Access

Real Coach Support

I built Proflex for the people who've tried everything else and want something that actually fits their life.


Shayne Rowland

Personalised Plans.
Real Accountability.
Results You Can Keep.

WHAT MAKES PROFLEX DIFFERENT

Food You Actually Want To Eat

Real meals, snacks, desserts and flexible options built around foods you enjoy, so weight loss does not feel like punishment.

Built Around A Busy Life

Work, kids, full-on schedules — your plan is built to fit around it all. Simple to follow, quick to action, and easy to stick to even on your busiest weeks.

Support When Life Gets Messy

You get check-ins, feedback and adjustments, so when life gets busy, you know what to do instead of starting over.

Results You Can Actually Keep

We help you lose weight while building the habits and structure to keep your results long-term.

CHOOSE YOUR COACHING OPTION

NUTRITION COACHING

Perfect if you want a personalised nutrition plan, accountability and structure to lose weight.

What's included:

  • Personalised meal plan
  • Weekly check-ins
  • Coach feedback & adjustments
  • Recipe library & meal swaps
  • Proflex app access
  • Progress tracking
  • Shopping list

APPLY NOW

MOST POPULAR

NUTRITION & TRAINING COACHING

The complete package with personalised nutrition and training to get you the best results.

What's included:

  • Personalised meal plan
  • Proflex app access
  • Progress tracking
  • Shopping list
  • Personalised training program with exercise demonstrations
  • Weekly check-ins
  • Coach feedback & adjustments
  • Recipe library & meal swaps

APPLY NOW

MOST POPULAR

NUTRITION & TRAINING COACHING

The complete package with personalised nutrition and training to get you the best results.

What's included:

  • Personalised meal plan
  • Personalised training program with exercise demonstrations
  • Proflex app access
  • Weekly check-ins
  • Progress tracking
  • Coach feedback & adjustments
  • Shopping list
  • Recipe library & meal swaps

APPLY NOW

YES, YOU CAN LOSE WEIGHT EATING FOOD LIKE THIS

Real meals. Real flavour. Built around the food you actually want to eat — breakfasts, dinners, snacks and even dessert.

GET YOUR MEAL PLAN

HOW COACHING WORKS

1. Choose Your Option

Pick Nutrition Coaching or Training + Nutrition depending on the support you need.

2. Get Your Plan

We build your food and training plan around your goals, preferences, schedule and lifestyle.

3. Check In And Adjust

You check in, we review your progress and make changes where needed to keep you moving.

4. See Real Results

Follow the plan, build momentum and start seeing results without overcomplicating your life.

REAL CLIENT STORIES

Shelley

Mel

Abi

Aimee

Korrine

Jaala

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FREQUENTLY ASKED QUESTIONS

  • How quickly can I start?

    You can start straight away. Once you join, we collect your goals, food preferences, routine, schedule and starting point, then build your personalised plan. Your meal plan can be ready within 48 hours.

  • How long is the minimum commitment?

    The minimum commitment is 8 weeks. This gives us enough time to build momentum, make adjustments and help you get a proper result, instead of starting and stopping after one hard week.

  • I've tried everything before, how is this different?

    Most plans fail because they are too restrictive, too generic, or don't fit your real life. We build your plan around your food preferences, routine, lifestyle and goals, then support you through the process.

  • I have holidays or events coming up, should I wait?

    No. Life will always have holidays, dinners, weekends and busy periods. We help you make progress around real life, not wait for the perfect time to start.

  • I don't have much time, will I be able to keep up?

    Yes. Your plan is built around the time you actually have. You do not need hours in the gym or complicated meals, you need a simple structure you can repeat consistently.

  • Can I eat out and still get results?

    Yes. You do not need to give up meals out, weekends, or social events. We help you build structure around them so you can enjoy your life and still make progress.

  • Are the meal plans personalised?

    Yes. Your meal plan is built around your goals, calories, food preferences, dislikes, schedule and lifestyle, so it feels realistic to follow.

  • What if I don't like a meal on my plan?

    No problem. Your plan can be adjusted. The goal is not to force you to eat foods you hate, it is to create a structure you can actually stick to.

  • Do I need to go to the gym?

    No. We can build your training around what you have access to, whether that is a gym, home workouts, walking, or a mix of everything.

  • What if I fall off track?

    That is exactly what coaching is for. You will not be judged or shamed. We help you understand what happened, adjust the plan if needed, and get moving again quickly.